Fundraising.

1 Company story

RooverLOCKED

Master fundraising story spine

Messaging Foundation — Canonical — Locked · 13 Aug 2026 · this box

Best version · 21 Aug 2026 PT

N yesE noV noX no

Purpose

Governing narrative for website, one-pager, deck, fundraising, partner, homeowner, roofer.

Current

Roover Messaging Foundation — Canonical — Locked. Locked by CEO 13 August 2026. Opened this seat from Mike’s dump. Source lineage: V4 9 Aug + Thinkspace V5 13 Aug. Opening: “Roofing isn’t backwards. It starts backwards.” Function: “Roover gets the job clear first.” Pattern: “One prepared job. Many prices. One chosen roofer. One meaningful visit.” Same file also contains depth notes (section 14); no separate audience files yet. The 28 Jul Master Company Spine extract + Google Doc 1CWQhUyEE… are earlier. They sit on the working-version and superseded-archive cards. They are not this lock.

Owner

Fundraising · Mike locked

Verified

21 Aug 2026 PT

Gap

Narrative lock only. Evidence, visual and external-use remain open. This file is the current asset. Do not inherit it onto other cards.

Next

Do not rewrite. Derivatives inherit. Fill a one-line, length, audience or why-now card only when Mike dumps that cut.

RooverMISSING

One-line company explanation

empty

empty

N noE noV noX no

Purpose

Anyone who asks what Roover is, in one breath.

Current

empty

Owner

Fundraising

Verified

21 Aug 2026 PT

Gap

Named one-line cut not extracted. Not this file’s job. Do not point at the spine.

Next

Fill only when Mike dumps a one-line cut.

RooverMISSING

10s / 30s / 90s / five-minute versions

empty

empty

N noE noV noX no

Purpose

Spoken company story at four lengths. Written cuts, not Looms.

Current

empty

Owner

Fundraising

Verified

21 Aug 2026 PT

Gap

No standalone length files. Section 14 of the Messaging Foundation names depths; that is not these cuts.

Next

Fill only when Mike dumps a length file.

RooverMISSING

Problem and market structure

empty

empty

N noE noV noX no

Purpose

Investor and partner open. Why the market starts in the wrong place.

Current

empty

Owner

Fundraising

Verified

21 Aug 2026 PT

Gap

No separate market-structure paper. Doctrine lives on the spine card. Do not inherit the dump onto this slot.

Next

Fill only when Mike dumps a market paper.

RooverMISSING

Roover mechanism

empty

empty

N noE noV noX no

Purpose

How the product changes the sequence. Investor and partner.

Current

empty

Owner

Fundraising

Verified

21 Aug 2026 PT

Gap

No separate mechanism file. Function line lives on the spine card. Do not inherit the dump onto this slot.

Next

Fill only when Mike dumps a mechanism cut.

RooverMISSING

Why now

empty

empty

N noE noV noX no

Purpose

Timing argument for a raise or a partner conversation.

Current

empty

Owner

Fundraising

Verified

21 Aug 2026 PT

Gap

No why-now memo. Do not point at the spine in case a cut lives there.

Next

Fill only when Mike dumps a why-now file.

RooverMISSING

Why Roover wins

empty

empty

N noE noV noX no

Purpose

Advantage argument. Investor.

Current

empty

Owner

Fundraising

Verified

21 Aug 2026 PT

Gap

No standalone win-theme file. Do not point at the spine or the Angel deck.

Next

Fill only when Mike dumps a win-theme file.

RooverIN REVIEW

Founder story and founder-market fit

canva.com · Angel Deck Human Story v2

Best version · 21 Aug 2026 PT

N noE noV noX no

Purpose

Warm readers who need to know who is building this.

Current

Tasman: Angel Deck — Human Story v2 FINAL is useful for founder fit. SOURCE-ONLY. Canva 303 on 21 Aug PT. Not current claim authority. Matching 17-PNG folder opened this seat in dump-1bjKPZb7 (includes Why Mike.png). PNGs not hosted.

Owner

Fundraising · Mike

Verified

21 Aug 2026 PT

Gap

No standalone founder memo. Deck also carries stale raise figures. No verified headshot.

Next

Use founder-fit language only. Strip ask and metrics.

RooverMISSING

Vision and long-term platform story

empty

empty

N noE noV noX no

Purpose

Investors who ask what Roover becomes after RoofHero.

Current

empty

Owner

Fundraising · Brand

Verified

21 Aug 2026 PT

Gap

Company book is already the Company overview card. No separate vision file. Stretch pointer refused.

Next

Fill only when Mike dumps a platform-thesis file.

RooverIN REVIEW

Honest built / proven / next-to-prove boundary

docs.google.com · named one-pager companion (same file as Investor one-pager)

Best version · 21 Aug 2026 PT

N noE noV noX no

Purpose

Every external reader. The line between designed, illustrated, and proved.

Current

Pointer only to the named one-pager. Local PDF now opened on the Investor one-pager card. Google Doc 302 this pass. Not a separate boundary file. Companion, not send-cleared. 29 Jul claims register is the evidence gate, not this card.

Owner

Fundraising

Verified

21 Aug 2026 PT

Gap

Same companion as the Investor one-pager card. No standalone built/proven sheet.

Next

Claims check before send. Do not move the boundary in conversation.

2 Audience-specific narratives

SharedIN REVIEW

Audience cuts · empty shelf

02-audience-and-format-playbook.md · 29 Jul 2026 · this box

Best version · 21 Aug 2026 PT

N noE noV noX no

Purpose

Named audience variants. Shared first 80% is the spine. Last 20% not written.

Current

Playbook only. Investor Audience and Format Playbook opened this seat from the 29 Jul Investor Narrative System dump. Routing for cold deck, live deck, Loom, warm update, demo, follow-up. It names audience doorways. It is not eleven written cuts. Named cuts stay empty.

Owner

Fundraising

Verified

21 Aug 2026 PT

Named

Named and still empty: Warm angel · Cold angel · Friends and family · Existing investor update · Strategic industry investor · Corporate or channel partner · Roofing-industry audience · Technology investor · Marketplace investor · Follow-up after first meeting · Skeptic or diligence narrative.

Gap

Playbook is not finished narratives. Do not fill those names from this file. Roofing-industry / corporate-partner last 20% is Partnerships lane, not an invest-money ask.

Next

Write a cut only when a real meeting exists. Do not batch eleven stories from the playbook.

3 Pitch decks

RooverIN REVIEW

Master source deck

Roover_Pitch_Deck_v0.1.pdf · 28 Jul 2026 · this box

Best version · 21 Aug 2026 PT

N noE noV noX no

Purpose

Internal source of truth for slides. Not a send file.

Current

Roover Pitch Deck v0.1 PDF opened this seat from the 28 Jul Codex dump. Cover: first-pass investor narrative, investor working deck, July 2026. Matching PPTX exists on this box in dump-1yDJSr8 (7.1MB); not hosted. Also opened: Final Deck Locked Jul 30.docx — the name says locked; treat as 30 Jul working, claims-stale vs the 13 Aug spine. No PDF of that file. Not a lock.

Owner

Fundraising

Verified

21 Aug 2026 PT

Gap

Working, not send-ready. Predates 13 Aug lock. Talk track sits on the spoken-support card. Seven-slide Canva stays on Short send-ahead.

Next

Do not send. Reconcile against the 13 Aug spine before any derivative is current.

RooverIN REVIEW

Short send-ahead deck

canva.com · GtVnaEjL5JxE7l_

Best version · 21 Aug 2026 PT

N noE noV noX no

Purpose

Warm or requested send-ahead. Seven slides.

Current

Roover — Send-Ahead Deck · Investor Working Version. Tasman: SOURCE-ONLY — NOT CLEARED FOR SEND. Canva 303 this pass. Also opened this seat: Angel Deck v0.3 — SIMPLIFIED WORKING CUT.pdf (28 Jul). Cover: Simplified founder-guided working cut v0.3. Working, not send-ready.

Owner

Fundraising

Verified

21 Aug 2026 PT

Gap

Both cuts predate the 13 Aug lock. A$250k ask and market figures need re-verification. Not in the Tasman send pack until reconciled.

Next

Rebuild or reconcile against the spine. Remove or verify market-size, A$250k / 90-day ask, and any proof metrics.

RooverMISSING

Live meeting deck

empty

empty

N noE noV noX no

Purpose

In-room slides. Different from the send-ahead.

Current

empty

Owner

Fundraising

Verified

21 Aug 2026 PT

Gap

No live-meeting deck file. Do not use the 34-page in the room.

Next

Do not invent one. Meeting can run from spine + storyboards.

RooverMISSING

Cold angel deck

empty

empty

N noE noV noX no

Purpose

Cold angel who has not asked.

Current

empty

Owner

Fundraising

Verified

21 Aug 2026 PT

Gap

No cold-angel deck. Do not send the Human Story v2 as a cold file.

Next

Leave empty until a real cold path exists.

RooverIN REVIEW

Warm angel deck

canva.com · QUhFpc9wTIWhI6Q

Best version · 21 Aug 2026 PT

N noE noV noX no

Purpose

Warm angel. Founder-fit and product explanation.

Current

Roover Angel Deck — Human Story v2 FINAL. 17 pages. Tasman: SOURCE-ONLY — NOT CURRENT CLAIM AUTHORITY. Canva 303 this pass. Same-named PNG folder (17 slides) opened this seat in dump-1bjKPZb7. PNGs not hosted (files/ is pdf/md only). Folder is local evidence that the Canva title matches a real dump.

Owner

Fundraising

Verified

21 Aug 2026 PT

Gap

Carries A$250k raise, first-close amount and proof-window assertions. Not the primary pack. Local PNGs are the same working cut, not a newer lock.

Next

Do not send as current. Useful thinking only after claims strip.

SharedMISSING

Strategic-partner deck

empty

empty

N noE noV noX no

Purpose

Strategic industry or channel partner. Partnerships lane.

Current

empty

Owner

Partnerships (not Fundraising send)

Verified

21 Aug 2026 PT

Gap

No partner deck in this vault. RI / Vulcan is a working-session ask, not an invest-money ask. Do not merge departments.

Next

Leave on the Partnerships shelf. Shared first 80% is the spine.

RooverMISSING

Existing-investor update deck

empty

empty

N noE noV noX no

Purpose

People already on the cap table.

Current

empty

Owner

Fundraising

Verified

21 Aug 2026 PT

Gap

No update deck. Pipeline unread. Do not recycle Bruce July materials as current.

Next

Leave empty.

RooverMISSING

Product and demo deck

empty

empty

N noE noV noX no

Purpose

Product walkthrough slides.

Current

empty

Owner

Fundraising

Verified

21 Aug 2026 PT

Gap

No demo deck. Live storyboards are the current product illustration.

Next

Use labelled storyboards. Do not build a third deck from fixtures.

RooverMISSING

Raise and use-of-funds deck

empty

empty

N noE noV noX no

Purpose

Ask, structure, use of funds.

Current

empty

Owner

Fundraising · Finance

Verified

21 Aug 2026 PT

Gap

No cleared raise deck. A$250k / A$100k and older USD SAFE frames are working intent only. Tasman forbids printing them.

Next

Do not write the ask into a deck until Finance and Mike clear it.

RooverMISSING

Diligence appendix

empty

empty

N noE noV noX no

Purpose

Appendix behind a meeting deck.

Current

empty

Owner

Fundraising

Verified

21 Aug 2026 PT

Gap

No appendix. Diligence room is not ready.

Next

Leave empty.

RooverMISSING

Market and economics appendix

empty

empty

N noE noV noX no

Purpose

Market size and unit-economics slides.

Current

empty

Owner

Fundraising · Finance

Verified

21 Aug 2026 PT

Gap

No appendix. Market figures in the 7-slide are stale. Take-rate is model, not a result.

Next

Do not revive January TAM or processing claims.

4 Spoken and video assets

RooverIN REVIEW

Recorded video · empty shelf

Roover_90_Second_Investor_Loom_v1.md · 28 Jul 2026 · this box

Best version · 21 Aug 2026 PT

N noE noV noX no

Purpose

Looms, walkthroughs, narrations, RoofViz film.

Current

Scripts only. No published Loom URL. Opened this seat: 90-Second Investor Loom v1 (28 Jul) and Investor Loom — Final Version (30 Jul). The 90s script still speaks A$250k / 90-day bridge — claims-stale vs 13 Aug.

Owner

Fundraising

Verified

21 Aug 2026 PT

Named

Filled as script, not film: 90-second founder Loom. Still empty: Two-minute investor Loom · Five-minute product walkthrough · Full investor presentation · Homeowner journey narration · Roofer journey narration · RoofViz demonstration.

Gap

A script is not a recorded video. Do not treat Final Version as a published Loom or as a lock.

Next

Do not record a new story from the stale ask. If a Loom is needed, read the 13 Aug spine first.

RooverIN REVIEW

Spoken support · empty shelf

Roover_Founder_Presenter_Guide.md · 28 Jul 2026 · this box

Best version · 21 Aug 2026 PT

N noE noV noX no

Purpose

Run sheet, talk tracks, objection practice, third-party intro.

Current

Opened this seat: Founder Presenter Guide and Pitch Deck v0.1 Talk Track. Both 28 Jul Codex dump. Working notes for the v0.1 deck. A$250k language is claims-stale vs 13 Aug.

Owner

Fundraising

Verified

21 Aug 2026 PT

Named

Filled: Presenter notes and talk tracks. Still empty: Live-demo run sheet · Investor Q&A and objection practice · Short founder introduction for third-party introductions.

Gap

These notes serve the 28 Jul deck, not the 13 Aug spine. March 2026 talk track remains stale and off this card.

Next

Do not write a new talk track from these files. Meeting can still run from the 13 Aug spine + fixture storyboards.

5 Product proof

RoofHeroLIVE MVP

Homeowner storyboard

storyboard.roofhero.com.au/ri-homeowner/

Best version · 21 Aug 2026 PT

N noE noV noX no

Purpose

Investor or partner illustration of the homeowner path. Not a customer.

Current

LIVE fixture. Tasman: investor-safe product illustration with fixture label. GET 200 this pass. Partner preview · fixture-only · no live writes. 12 frames + RoofViz. Address shown is 60 Penshurst — demo, not live pilot.

Owner

Product · Fundraising

Verified

21 Aug 2026 PT

Gap

Illustration, not a completed production transaction. Not a Tasman-branded board. External-use as proof is still open.

Next

Show as labelled fixture. Do not imply a live customer or a Tasman implementation.

RoofHeroLIVE MVP

Roofer storyboard

storyboard.roofhero.com.au/ri-roofer/

Best version · 21 Aug 2026 PT

N noE noV noX no

Purpose

Same job, roofer side. Investor or partner illustration.

Current

LIVE fixture. Tasman: investor-safe product illustration with fixture label. GET 200 this pass. Prepared work, price review, submit, shortlist, site visit, private pricing profile. Fixture dollars on 60 Penshurst.

Owner

Product · Fundraising

Verified

21 Aug 2026 PT

Gap

Fixture prices are not roofer evidence. Indication ≠ roofer price ≠ site-confirmed quote.

Next

Show as labelled fixture. Do not quote the fixture dollars as traction.

RoofHeroLIVE MVP

Combined transaction journey

storyboard.roofhero.com.au/ · storyboard index

Best version · 21 Aug 2026 PT

N noE noV noX no

Purpose

Index for both sides of one defined job.

Current

LIVE storyboard index. GET 200 this pass. “One roof · two views.” Footer: partner preview · sample fixtures · no live writes. This card is the index page we fetched, not a separate combined-journey file.

Owner

Product · Fundraising

Verified

21 Aug 2026 PT

Gap

Index of illustrations, not an end-to-end production proof. RoofViz / prepared-job / Project Room / measurement / pricing / site-confirm stay empty unless a standalone file exists.

Next

Send both boards together when the pack is otherwise ready. Keep the fixture label on. Do not inherit the index onto those empty cards.

RoofHeroMISSING

RoofViz proof

empty

empty

N noE noV noX no

Purpose

Visual roof-read as product proof.

Current

empty

Owner

Product

Verified

21 Aug 2026 PT

Gap

No standalone RoofViz proof URL. A storyboard-pointer is inheritance. Prefer empty.

Next

Fill only when Mike points at a RoofViz file, or this seat opens that exact asset.

RoofHeroMISSING

Prepared-job example

empty

empty

N noE noV noX no

Purpose

What a prepared job looks like.

Current

empty

Owner

Product

Verified

21 Aug 2026 PT

Gap

No standalone prepared-job file. Illustrated-inside-the-board is not this card.

Next

Fill only when Mike points at a prepared-job file.

RoofHeroMISSING

Project Room example

empty

empty

N noE noV noX no

Purpose

Homeowner project record after the job is defined.

Current

empty

Owner

Product

Verified

21 Aug 2026 PT

Gap

No standalone Project Room investor URL. Storyboard-pointer guessing refused.

Next

Fill only when Mike points at a Project Room file.

RoofHeroMISSING

Measurement and evidence example

empty

empty

N noE noV noX no

Purpose

Roof read and evidence, as shown.

Current

empty

Owner

Product · Roofing Intelligence

Verified

21 Aug 2026 PT

Gap

No standalone measurement pack. Fixture frames are not this card.

Next

Fill only when Mike points at a measurement file.

RoofHeroMISSING

Roofer pricing example

empty

empty

N noE noV noX no

Purpose

How a roofer sees and amends a price on a prepared job.

Current

empty

Owner

Product

Verified

21 Aug 2026 PT

Gap

No standalone pricing file. Roofer-board pointer guessing refused.

Next

Fill only when Mike points at a pricing file.

RoofHeroMISSING

Site-confirmation and final-quote example

empty

empty

N noE noV noX no

Purpose

One confirmation visit and a final quote, as designed.

Current

empty

Owner

Product

Verified

21 Aug 2026 PT

Gap

No standalone site-confirm file. Illustrated-inside-the-board is not this card.

Next

Fill only when Mike points at a site-confirm file.

RooverMISSING

End-to-end proof clip

empty

empty

N noE noV noX no

Purpose

A short film of one job through both sides.

Current

empty

Owner

Fundraising · Product

Verified

21 Aug 2026 PT

Gap

No proof clip. 30s public-safe film is a vision cut, not go-live proof, and is not this card.

Next

Leave empty. Do not use the vision film as loop proof.

SharedMISSING

Screenshots and approved captions

empty

empty

N noE noV noX no

Purpose

Stills a deck may use, with captions already approved.

Current

empty

Owner

Fundraising · Brand

Verified

21 Aug 2026 PT

Gap

No approved caption sheet. Box captures are not a send set.

Next

Fill only when an approved stills sheet exists.

SharedMISSING

Product-state labels

empty

empty

N noE noV noX no

Purpose

How we name price states so a deck does not lie.

Current

empty

Owner

Fundraising · Product

Verified

21 Aug 2026 PT

Gap

Doctrine only. No designed chip sheet.

Next

Fill only when a designed label sheet exists.

6 Core collateral

RooverIN REVIEW

Investor one-pager

Roover Investor Follow-Up — One Page.pdf · this box

Best version · 21 Aug 2026 PT

N noE noV noX no

Purpose

Concise leave-behind after a short note.

Current

Local PDF opened this seat: Roover Investor Follow-Up — One Page. Title on page: ROOVER A SHORT FOLLOW-UP. Matching DOCX is in dump-1bjKPZb7, not hosted. Same-named Google Doc remains the Tasman companion pointer — 13CsMJXqddcfvpn0N9BjYCwafiy12N3bQP4K-bAbjz2M 302 this pass, body not re-fetched. Not send-cleared.

Owner

Fundraising

Verified

21 Aug 2026 PT

Gap

Companion, not send-cleared. Local PDF is the file we opened; do not assume it matches the Google Doc body. Jan 2026 one-pager PDF is stale and off this card. Superseded draft DOCX sits on the superseded-archive card.

Next

Claims check, then Mike exact-send. Do not send the January PDF.

RooverIN REVIEW

Company overview

roover-brand-pack.pages.dev/company/

Best version · 21 Aug 2026 PT

N noE noV noX no

Purpose

Company identity and materials door for a fundraiser.

Current

Company book. Title “Roover · company identity + materials”. H1 “Quiet paper.” GET 200 this pass. IN REVIEW on Brand Atlas. Not locked.

Owner

Brand · Fundraising

Verified

21 Aug 2026 PT

Gap

Overview of materials, not an investor thesis. Kill list forbids a fundraising thesis you just wrote.

Next

Open the book. Do not restyle. Do not write a new overview.

RooverIN REVIEW

Investor follow-up note

Tasman pack · short email draft · no public URL

Best version · 21 Aug 2026 PT

N noE noV noX no

Purpose

Short note that carries the pack.

Current

Tasman 18 Aug recommended text exists in the Tasman pack. Status: SEND AFTER RECIPIENT CHECK. Not a designed email. Not in a mailbox.

Owner

Fundraising · Mike

Verified

21 Aug 2026 PT

Gap

Draft words only. Recipient not chosen. Gmail unread this department.

Next

Recipient check, then claims check, then Mike exact-send. Do not mail it from this vault.

RooverMISSING

Introductory email

empty

empty

N noE noV noX no

Purpose

First note to someone who has not had the pack.

Current

empty

Owner

Fundraising

Verified

21 Aug 2026 PT

Gap

Tasman wrote one short note. That draft already sits on the follow-up card. No second file.

Next

Fill only when a separate intro file exists.

RooverMISSING

Collateral cluster · empty shelf

empty

empty

N noE noV noX no

Purpose

The rest of the leave-behind set.

Current

empty

Owner

Fundraising

Verified

21 Aug 2026 PT

Named

Named and empty: Forwardable introduction paragraph · Meeting follow-up email · FAQ · Founder biography · Team overview · Investor update template · Press-safe company description.

Gap

No current files. Company book has verbatim locked lines a press-safe description may later use. No bio, team sheet, FAQ, or update template.

Next

Do not commission a set. Fill only when a send needs that piece.

7 Investment case

RooverMISSING

Investment case · empty shelf

empty

empty

N noE noV noX no

Purpose

Raise, plan, model, terms, return. Finance + Fundraising.

Current

empty

Owner

Fundraising · Finance

Verified

21 Aug 2026 PT

Named

Named and empty: Raise objective · Amount and structure · Use of funds · Proof milestones · 90-day and six-month plan · Runway and hiring plan · Market sizing · Business and revenue model · Unit economics · Financial model · Valuation and terms rationale · Next-round logic · Risks and mitigations · Investor return thesis.

Gap

No cleared file in this vault. Working frames (A$250k / A$100k first close; older USD SAFE) are intent only. Tasman claims gate: do not include amount, structure, valuation/cap, use of funds, take-rate, CAC, or unit economics without current evidence and explicit clearance. Finance was RED on 13 Aug.

Next

Do not write the case from memory. Restart is claims + Finance, not a new model.

8 Evidence library

SharedIN REVIEW

Claims and evidence ledger

03-proof-and-claims-register.md · 29 Jul 2026 · this box

Best version · 21 Aug 2026 PT

N noE noV noX no

Purpose

What may be said. The investor communication gate.

Current

Investor Proof and Claims Register opened this seat from the 29 Jul Investor Narrative System dump. Evidence date 29 Jul 2026. Gate: no current Roover operating metric cleared independent main-deck verification. Safe public stage is built-and-piloted components; next proof is a reconciled cohort. Not a lock. Not a cleared chip list.

Owner

Fundraising

Verified

21 Aug 2026 PT

Gap

29 Jul gate, not 13 Aug narrative lock. A$250k / A$100k remain working funding intent. No operating metric is cleared.

Next

This file is the current claims gate until a newer register is dumped. Do not promote deck numbers past it.

RoofHeroMISSING

Product proof (library pointer)

empty

empty

N noE noV noX no

Purpose

Where product proof lives for a deck.

Current

empty

Owner

Fundraising · Product

Verified

21 Aug 2026 PT

Gap

The two storyboards already have cards. A third pointer is inheritance.

Next

Do not duplicate section 5.

SharedIN REVIEW

Source dates / provenance / freshness

This vault + Tasman 18 Aug + GET 21 Aug PT

Best version · 21 Aug 2026 PT

N noE noV noX no

Purpose

How old a fact is, and who saw it.

Current

Dates on this page: spine 13 Aug; Tasman pack 18 Aug; storyboard pixel capture 19 Aug; URL GET 21 Aug PT. Drive dumps opened this seat 21 Aug PT: Investor Narrative System 29 Jul; Codex narrative 28 Jul; Roover spine library (Angel v2 PNGs, v0.3 PDF, one-pager, Final Deck Jul 30, Loom final); already-open Angel SoT v0.1, 30 Jul transcript, Ruva working context (Ruva = dictation error).

Owner

Fundraising · Secretary

Verified

21 Aug 2026 PT

Gap

No separate provenance register beyond this vault and the Tasman pack.

Next

Update the card when a file moves. Do not back-date.

SharedMISSING

Evidence cluster · empty shelf

empty

empty

N noE noV noX no

Purpose

Traction, customers, roofers, money, partners, research, chips.

Current

empty

Owner

Fundraising

Verified

21 Aug 2026 PT

Named

Named and empty: Traction snapshot · Customer and homeowner evidence · Roofer evidence · Transaction evidence · Revenue and payment evidence · Acquisition and conversion evidence · Partner evidence · Market research · Competitor and precedent research · Approved proof chips for decks.

Gap

No current evidence files. 60 Penshurst is demo. RI / Vulcan is a private industry signal, not partner evidence. RoofBuddy is a named precedent rule only — no research file found, no parity claim. January “processing $5.4M/month” is forbidden.

Next

Do not fill this shelf from an old deck.

9 Diligence room

RooverMISSING

Corporate structure

empty

empty

N noE noV noX no

Purpose

Who the companies are. Diligence, not a send.

Current

empty

Owner

Finance · Legal · Fundraising

Verified

21 Aug 2026 PT

Gap

No diligence file. Working company names are not a data-room folder.

Next

Fill only when Finance / Legal point at a real file.

RooverMISSING

Diligence room · empty shelf

empty

empty

N noE noV noX no

Purpose

The room itself.

Current

empty

Owner

Fundraising · Finance · Legal

Verified

21 Aug 2026 PT

Named

Named and empty: Cap table · Historical and forecast financials · Legal and IP · Contracts and partnerships · Product and technology · Security and privacy · Market research · Customer and supply evidence · Team and hiring · Risks and dependencies · Current open questions · Diligence index.

Gap

Not ready. Feb 2026 cap table named in a May audit — unread, not current, do not share. Historical and forecast financials, legal/IP, contracts, security, team folder: no current room.

Next

Do not stand up a room from stale Drive names.

10 Investor operations

RooverMISSING

Investor operations · empty shelf

empty

empty

N noE noV noX no

Purpose

Who we are talking to, and what happens next.

Current

empty

Owner

Fundraising

Verified

21 Aug 2026 PT

Named

Named and empty: Target-investor list · Investor profiles and fit · Warm-introduction paths · Outreach stages · Meeting briefs · Notes and follow-ups · Questions and objections · Commitments and decisions · Next actions · Investor update cadence · Declined / dormant / future-fit.

Gap

No live pipeline rows this pass. Calendar / Gmail were not read for this vault. Bruce July memo is not a current conversation. Blackbird is not a pipeline row. 13 Aug posture was hold / preparation, not an active raise. Do not invent names.

Next

Connect a live thread before writing a brief. Do not outreach from this page.

11 Governance and version control

SharedIN REVIEW

Canonical asset register

roover-atlas.pages.dev/fundraising/

Best version · 21 Aug 2026 PT

N noE noV noX no

Purpose

What is current, by card. This page.

Current

This Fundraising Atlas. 21 Aug 2026 PT: slots filled only when this seat opened that exact named file. 13 Aug spine remains the only lock. Drive dumps slotted onto matching cards. Empty cards stay empty.

Owner

Fundraising · Atlas

Verified

21 Aug 2026 PT

Gap

First vault. Not locked. Brand Atlas is the other department page, not this register.

Next

Keep cards honest. Do not add a twelfth section.

SharedIN REVIEW

Working-version register

04-artifact-register.md · 29 Jul 2026 · this box

Best version · 21 Aug 2026 PT

N noE noV noX no

Purpose

What we are allowed to work from that is not locked.

Current

29 Jul artifact register opened this seat (canonical / audience-specific / working / historical classes as of that date). Also working on this box: Angel Narrative Master SoT v0.1 (30 Jul, not deck copy); 30 Jul fundraising transcript; Ruva Investor Narrative Working Context.docx (Ruva = dictation error, not a brand); Pitch Deck v0.1; Angel v0.3 simplified; Human Story v2 PNGs; 90s + Final Loom scripts; presenter guide + talk track; one-pager PDF; 28 Jul spine extract. Tasman 18 Aug pack, 7-slide Canva, Angel v2 Canva, company book, two live storyboards + index, short email draft remain working.

Owner

Fundraising

Verified

21 Aug 2026 PT

Gap

Working is not sendable. 29 Jul register is older than the 13 Aug spine. Empty slots stay empty.

Next

Tasman restart: reconcile send-ahead to the locked foundation, then claims review. Do not invent cuts from these dumps.

SharedIN REVIEW

Locked-version register

Messaging Foundation — Canonical — Locked · 13 Aug 2026 · this box

Best version · 21 Aug 2026 PT

N yesE noV noX no

Purpose

What Mike has actually locked.

Current

One lock in this vault: the dumped Messaging Foundation file, opened this seat. Narrative only. Evidence / visual / external-use are not locked on any card. Do not treat Pitch Deck v0.1, Final Deck Locked Jul 30, the 28 Jul Master Company Spine extract, the 7-slide, one-pager, or Loom scripts as locked files. LOCKED in those filenames is historical naming.

Owner

Mike

Verified

21 Aug 2026 PT

Gap

Locked ≠ one checkbox. Empty story slots stay empty even though the spine names depths.

Next

Do not add a lock from this page. Do not inherit the dump onto other cards.

SharedIN REVIEW

Superseded archive

canva.com · 34-page historical investor deck (do not send)

Best version · 21 Aug 2026 PT

N noE noV noX no

Purpose

What not to send, and what not to generate from.

Current

Do not send as current: 34-page Canva investor deck (vBxWSJoOGe8SB6T) · Angel v2 as claim authority · Jan 2026 one-pager PDF · Investor Deck v2 PPTX · March 2026 talk track · processing $5.4M/month / $2M SAFE January frame. Opened this seat and superseded as the lock: 28 Jul Master Company Spine extract (Google Doc 1CWQhUyEE… was that extract’s 28 Jul live authority — earlier than 13 Aug). Also opened: Roover Investor Follow-Up — Superseded Draft.docx (local dump only, not hosted). Brand System Lock v1 is Brand archive, not this shelf.

Owner

Fundraising

Verified

21 Aug 2026 PT

Gap

Files exist. Authority does not.

Next

Keep them behind this card. Do not put them in the Tasman pack.

SharedIN REVIEW

Claims approval status

03-proof-and-claims-register.md · 29 Jul gate · this box

Best version · 21 Aug 2026 PT

N noE noV noX no

Purpose

Which proof chips may leave the building.

Current

Register body now opened. None cleared for a main deck. 29 Jul gate: no current Roover operating metric cleared independent main-deck verification. Tasman forbidden without current evidence and explicit clearance: raise amount/structure/valuation; A$100k first close or A$250k bridge; January sale / job value / 10% take-rate; five prices in ~30 minutes; repeat conversion, revenue, CAC, unit economics; paid roofer supply; Tasman / RI / Vulcan as active partnership; production completeness.

Owner

Fundraising

Verified

21 Aug 2026 PT

Gap

Gate is closed. No chip is approved.

Next

Keep the list on the send pack. Do not volunteer numbers.

SharedIN REVIEW

Audience restrictions

02-audience-and-format-playbook.md · routing · this box

Best version · 21 Aug 2026 PT

N noE noV noX no

Purpose

Who may see which pack.

Current

Shared External Story Foundation is the first 80%. Investor vs partner packs diverge in the last 20%. Fundraising owns company story, evidence, presentation quality, investor materials. Partnerships owns partner proposition / commercial model. Roofing Industries is Partnerships lane — working-session ask, not invest-money ask.

Owner

Fundraising · Partnerships

Verified

21 Aug 2026 PT

Gap

Last 20% not written as files. Do not merge the departments on a send.

Next

Keep RI off the investor pack.

SharedIN REVIEW

Named owner

Head of Fundraising · Mike for locks

Best version · 21 Aug 2026 PT

N noE noV noX no

Purpose

Who may move a card.

Current

Cards: Head of Fundraising. Locks: Mike. Finance owns numbers. Brand owns the company book skin. Product owns live fixtures. Partnerships owns RI. Atlas records. Secretary files.

Owner

Mike

Verified

21 Aug 2026 PT

Gap

No lock issued from this build except the spine already locked.

Next

Head walks cards. Do not self-lock.

SharedIN REVIEW

Last verified date

21 Aug 2026 PT

Best version · 21 Aug 2026 PT

N noE noV noX no

Purpose

When a human or this seat last saw the URL.

Current

This pass: 21 Aug 2026 PT. Messaging Foundation dump held as the only lock. Drive dumps opened and slotted: 191Xr39 (29 Jul narrative system), 1yDJSr8 (28 Jul Codex), 1bjKPZb7 (spine library), plus already-open Angel SoT / 30 Jul transcript / Ruva working context. Storyboards + company book GET 200. One-pager Google Doc 302; local one-pager PDF opened. Canva 303.

Owner

Fundraising · Atlas

Verified

21 Aug 2026 PT

Gap

Canva slides not opened this seat. One-pager body not re-fetched.

Next

Re-GET before a send. Date the card.

SharedIN REVIEW

Dependencies

Spine · claims · Finance · storyboards · company book

Best version · 21 Aug 2026 PT

N noE noV noX no

Purpose

What a send waits on.

Current

Narrative: 13 Aug spine. Claims: 29 Jul register now on this box + Tasman gate. Visual fixtures: two storyboards. Company materials door: brand-pack /company/. Numbers: Finance. Partner last 20%: Partnerships. Door for homeowners: start.roofhero.com.au — not a fundraising URL. 28 Jul extract is not a narrative dependency.

Owner

Fundraising

Verified

21 Aug 2026 PT

Gap

Join is not a cleared pack.

Next

Do not send until the Tasman restart gates pass.

SharedIN REVIEW

Exact restart point

Tasman 18 Aug · end of pack

Best version · 21 Aug 2026 PT

N noE noV noX no

Purpose

Where the next person starts. No second dump.

Current

Reconcile the Canva send-ahead deck against the 13 Aug Investor Communications Spine, then run a current evidence/claims review. Once those two gates pass, the Tasman pack is ready for Mike’s exact-send approval.

Owner

Fundraising

Verified

21 Aug 2026 PT

Gap

Neither gate has passed this vault.

Next

Start there. Do not rewrite the story. Do not message other agents.

SharedMISSING

Secretary filing receipt

empty

empty

N noE noV noX no

Purpose

Proof this vault was filed.

Current

empty

Owner

Secretary

Verified

21 Aug 2026 PT

Gap

This build does not write the Control Board and does not create a Work ID. No filing receipt.

Next

Secretary files if the company asks. Not this seat.

WORK-052 Fundraising Atlas · America/Los_Angeles · Sibling to Brand & Design · Cards only · Placeholders visible · 13 Aug spine narrative is the only lock · 28 Jul extract is not the lock · Pack and live product hosts untouched · noindex.