# Roover Pitch Deck v0.1 — Loom Talk Track This is the first-pass investor Loom track for slides 1–12. Slides 13–14 are optional appendix material. ## 1. The job before the price Roover is the transaction platform for residential roofing. The simple idea is the job before the price. Residential starts with a homeowner’s problem. Roover creates the job the market can price. ## 2. One roofer. Two markets. Residential roof replacement is a huge, continuous market, but for homeowners the experience is still slow, uncertain and seller-led. The revealing thing is that the same roofing industry already works differently when the buyer is professional. The difference is not the roof or the roofer. It is what reaches the roofer before a price is requested. The homeowner brings a problem. The professional buyer brings a prepared job. ## 3. Three prices. But for what? Three residential prices can all be honest and still represent different work, quantities, assumptions and risk. The problem is not that prices differ. Different businesses should return different prices. The problem is that the buyer cannot tell what those differences mean—and three roofers have each repeated the preparation before the homeowner can even compare them. ## 4. Why residential stayed stuck If the professional order is better, why has residential never worked this way? Three things locked the market. The homeowner did not know to buy this missing function. A human professional was too expensive for one roof. And a roofer had no reason to turn unpaid preparation into a portable job for competitors. So the seller kept filling an empty buyer-side seat, and the same analogue process reproduced itself. ## 5. Roover’s intervention Roover makes the missing buyer-side work economical. We start with the address, combine property evidence with the facts and choices the homeowner can actually provide, then apply structured roofing knowledge and review. The output is not a guaranteed final quote. It is a homeowner-confirmed basis ready for initial pricing, with the known facts, assumptions and unknowns visible. ## 6. The site visit moves The site visit is not the enemy and it does not disappear. What moves is the duplicated preparation that currently happens before a homeowner can compare anything. Roover prepares the job first. Suitable roofers provide initial prices. The homeowner chooses a preferred roofer, and that roofer visits to confirm the physical job and produce the final quote. The visit becomes a conversion and confirmation event—not the first moment the job exists. ## 7. The product This is now expressed as a coherent working product prototype. Roover Start captures the address, reads the property and asks the homeowner only what matters. Project Room keeps the persistent job and decision state together. The roofer receives a prepared pricing packet rather than a loose lead. Pricing Profiles are the designed next supply mechanism: roofers can authorise indicative pricing while retaining control. They still require controlled proof. These screens demonstrate the intended transaction path; they are not live-scale commercial proof. ## 8. The transaction rail Once the same job can move through evidence, scope, pricing, choice and physical confirmation, roof replacement becomes digitally transactable. The buyer-side process is the product. The persistent job is the transaction object. Roover is the platform underneath both. As transactions repeat, job templates, pricing profiles, supplier routing and outcome data can compound. AI is an intelligence layer on structured transactions—not the identity of the company. ## 9. The route to market The same engine supports a sequenced route to market. RoofHero is the owned proof surface where we can capture demand and prove the mechanism. Industry-backed activation is the scale accelerator: a partner can bring trust, network and launch capital. Roofer-owned intake becomes an embedded later surface. These are not separate strategies. The front door changes; the transaction logic stays intact. ## 10. The commercial architecture The useful commercial unit is the prepared job, not the lead—and the primary revenue events should be ones Roover can control. The working model keeps the homeowner free. Roofers may pay for prepared pricing participation and for the high-intent preferred-roofer confirmation opportunity. Industry partners can fund market activation and platform use. Completion upside may exist, but the business should not depend on a long-cycle fee collected after Roover has lost control. The exact fees, payer mix and economics remain to prove. ## 11. The proof state There are four different proof layers. Professional construction proves that the buyer-side function is real. RoofHero demonstrated the residential mechanism through one mixed manual and digital Sydney transaction. Roover has built the working prototype that expresses the lessons. What remains unproven is the rate layer: repeated homeowner adoption, useful roofer pricing, packet sufficiency, price survival after site confirmation, willingness to pay and operation without founder heroics. I spent eighteen months on the buyer side of this market. The lesson was not that roofers were the problem. It was that a buyer-side function was missing. ## 12. The proof bridge The current working ask is an A$250,000 proof bridge to run a disciplined ninety-day test. It funds the minimum production hardening and four evidence questions: - Can we acquire and confirm homeowners? - Will roofers price prepared work? - How well does pricing survive physical confirmation? - Will participants pay at economics that repeat without founder heroics? If those rates hold, Roover has the basis of the transaction standard for residential roofing. If they do not, this is a bounded test that tells us precisely where the model breaks. ## Optional partner exit — slide 13 For an industry partner, the implication is not simply to buy software and not to build another lead marketplace. The partner brings the trusted front door, roofing credibility, network and local operating knowledge. Roover brings the buyer-side preparation and transaction process underneath. The right next step is a funded definition phase followed by one bounded pilot. Ownership of brand, demand, customer, data and material rights must be negotiated explicitly, not settled accidentally in a Loom.