# **Roover Investor Loom — Final Version** **Format:** On-screen deck copy \+ loose spoken track **Purpose:** Open the investor conversation **Delivery:** Natural guide, not a word-for-word performance --- ## **Slide 1 — A market that should have changed** ### **On screen** > A market that should have changed. > High-value. Necessary. Still analogue. > Why hasn’t it changed? ### **Say** Roofing is huge, expensive, necessary, everywhere. It still feels stubbornly analogue, so the real question isn’t, “Is this market big?” It’s, “Why hasn’t it changed?” --- ## **Slide 2 — The homeowner does the obvious thing** ### **On screen** > The homeowner does the obvious thing. > “I need a roof. I need a roofer.” ### **Say** On the homeowner side, it’s a first-time, high-stakes purchase. They can’t define a roofing job, so they say the obvious thing: “I need a roof, so I need a roofer.” That is entirely logical. --- ## **Slide 3 — The obvious next step** ### **On screen** > The obvious next step. > Visits. > Interprets. > Advises. > Defines. > Builds trust. > Prices. ### **Say** The next step is obvious too. The roofer visits, interprets, advises, builds trust, and then prices. Everyone is acting reasonably. This is how roofing works. --- ## **Slide 4 — But look what just happened** ### **On screen** > But look what just happened. > Expert adviser. > Job designer. > Trust-builder. > Salesperson. > Bidder. > Before the roofer can price the job, they must help create it. ### **Say** But now, slow it down. The roofer didn’t just price a defined job. They helped create the job before pricing it. They were adviser, designer, salesperson and bidder all at once. The person competing to win the work also helped define what was being bought. --- ## **Slide 5 — One roofer. Two markets.** ### **On screen** > One roofer. Two markets. > Same roof. > Same roofer. > Different buyer. > Same labour. Same materials. > Completely different buying systems. **Visual comparison:** > Homeowner: brings a problem > Professional buyer: brings a prepared job ### **Say** Now shift the frame. One roofer, two markets. Same roofer, same physical work, but a totally different buying system. On one side, the roofer is given a vague problem. On the other, they are given a prepared job to price. The roofer isn’t the problem. --- ## **Slide 6 — Professional buyers prepare the work first** ### **On screen** > Professional buyers prepare the work first. > Someone working for the buyer: > Coordinates the information. > Establishes what needs pricing. > Understands the cost context. > Routes prepared work to suitable contractors. > Assesses what comes back. > Creates repeat-work accountability. > **The buyer brings the roofer a prepared job.** ### **Say** In that professional market, someone on the buyer side has already done the shaping. They define what needs pricing, coordinate the information, understand the cost context, route the job and assess the responses. Simple line: The buyer brings a prepared job. --- ## **Slide 7 — Residential roofing is missing a function** ### **On screen** > Residential roofing is missing a function. > **Someone prepares the buying conditions.** > Understands the work. > Coordinates information. > Establishes what needs pricing. > Creates cost context. > Routes work to suitable roofers. > Creates repeat-work accountability. > Nothing is fundamentally broken. > The homeowner side simply has nobody performing this function. ### **Say** Residential roofing just doesn’t have that function. Demand is strong. Roofers are capable. Nothing is broken. The homeowner side just lacks that starting role. --- ## **Slide 8 — Roover brings that function home** ### **On screen** > Roover brings that function home. > **Address** > ↓ > **Property evidence \+ guided questions** > ↓ > **Prepared job** > The market has already chosen the better order. > Roover makes it available to homeowners. ### **Say** Roover provides that missing beginning. Start with an address, gather property information plus guided questions, and produce a prepared job. The market has already chosen the order. Roover makes it available to homeowners. --- ## **Slide 9 — Suddenly, the whole purchase can be designed differently** ### **On screen** > Suddenly, the whole purchase can be designed differently. > Once the homeowner has a proper starting point, we are no longer digitising the old process. > We can design the experience from first principles. ### **Say** This is the lift. Once that starting point exists, we’re not digitising the old process. We can design the whole purchase properly. Let me show you. --- ## **Live demo** ### **Direction to Mike — do not say** > Narrate what the homeowner and the roofer are each experiencing, not what the software is doing. ### **Show** 1. Address in. 2. Roof read. 3. Missing information filled. 4. Job brief prepared. 5. Roofers price it. 6. Comparable offers. 7. Physical site confirmation still happens. --- ## **Slide 10 — The market can form around the start** ### **On screen** > The market can form around the start. > Pricing. > Matching. > Comparison. > Selection. > Confirmation. > Transaction. > If Roover earns the start, the rest of the market can form around it. ### **Say** If Roover earns that starting moment, everything else in the purchase has somewhere to attach. Pricing, comparison, selection, confirmation — they all form around a job that’s already defined. Same homeowners, same roofers. The only thing that changed is that the purchase now starts with the work instead of starting with a stranger. --- ## **Final closing beat** ### **On screen** Remain on Slide 10 or move to a simple Roover end frame. No separate raise or ask slide. ### **Say** It took eighteen months because there are so many tempting off-ramps. You can fix one step. You can build a useful tool. Each of those would be a real product on its own. But the question I stayed with was harder: what has to exist first for this market to assemble properly? And in Sydney — done by hand, at small scale — I watched the answer start to show itself. When a prepared job existed, roofers could price the same opportunity. Homeowners could understand what came back and compare it. Decisions moved forward. No one had to be pushed to take part. It began happening because the right starting point existed. That’s what I saw. What I believe it means is that the individual pieces matter less than what they create together: the starting condition the rest of the market can form around. And what I want to find out now is what happens when that starting point exists properly — built into the product, not held together by me. That’s why I wanted to show you rather than describe it. If it’s caught your interest, let’s talk and I’ll tell you where it goes from here.