WORK-052 · D-031 · Atlas V1 · noindex21 Aug 2026 · ~9:00 AM PT

Brand & Design.

Decision surface. What is current, what is live, what is missing. Nothing here is LOCKED.

1 Brand architecture

Thumb · live fetch 21 Aug 8:57 AM PT
SharedIN REVIEW

Two-system split

roover-brand-pack.pages.dev/#s2

Pack 18 Aug · re-verified 21 Aug PT

Source
Pack §02 · live hosts fetched 21 Aug 8:53 AM PT
Governs
Which skin on which host. Same journey, different mark / type / orange / door.
Gap
Split is live in the market; Head has not locked the book.
Decide
Keep the split. Do not average blaze and amber. Do not merge faces.
Next
Review pack §02. Do not lock.
Thumb · live fetch 21 Aug 8:57 AM PT
RooverIN REVIEW

Roover · company name + host

onroover.com/

Verified 21 Aug 8:53 AM PT

Source
Live host GET 200 · title Roover
Governs
Company name. Host is onroover.com, never roover.com.
Gap
Name is live. Mark + skin still two candidates.
Decide
Confirm host stays onroover.com. Do not lock the mark from this card.
Next
See Visual identity + Digital experiences.
Thumb · live fetch 21 Aug 8:57 AM PT
RoofHeroIN REVIEW

RoofHero · marketplace name

www.roofhero.com.au/

Verified 21 Aug 8:53 AM PT

Source
Live host GET 200 · title Start with your roof… | RoofHero
Governs
Marketplace name on AU homeowner surfaces.
Gap
Name is live. Logo awaiting lock.
Decide
Retain RoofHero as the market name. Do not lock the mark here.
Next
See RoofHero mark card.
Thumb · placeholder — no dedicated host screenshot
PartnerIN REVIEW

Roover for Roofers

onroover.com/roofers

GET 200 both · 21 Aug 8:54 AM PT

Source
Pages live: onroover.com/roofers · www.roofhero.com.au/roofers
Governs
How roofers are named and reached.
Gap
No dedicated roofer product host found. Two /roofers pages, different skins.
Decide
Is /roofers the roofer door, or is a dedicated site still due?
Next
Do not invent a third host. See Digital · For roofers.
Thumb · live fetch 21 Aug 8:57 AM PT
RooverIN REVIEW

Runs on Roover

runs.onroover.com/

Verified 21 Aug 8:53 AM PT

Source
Live hub GET 200 · title Runs on Roover · noindex
Governs
Platform / visualiser playground naming.
Gap
Hub is live and noindex. Not the company homepage. Not the vault.
Decide
Keep as platform name. Do not promote as company SoT.
Next
See Digital · runs.onroover.com.
Thumb · placeholder
SharedIN REVIEW

Naming / endorsement

roover-brand-pack.pages.dev/#s2

Pack restated 21 Aug PT

Source
Pack: RoofHero first-screen only; Roover after the job is understood
Governs
When Roover may appear on a RoofHero surface.
Gap
No endorsement lockup shipped. Pack forbids dual mark on viewport 1.
Decide
Do not design a RoofHero + Roover lockup.
Next
Hold. Empty shelf until Head writes one.

2 Visual identity

Thumb · pack + live SVG bytes
RoofHeroIN REVIEW

RoofHero mark

www.roofhero.com.au/assets/roofhero-logo-dark.svg

Live 21 Aug 8:53 AM PT · likely retained

Source
Live SVG GET 200 · 9368 B · also pack assets/marks/
Governs
Marketplace wordmark. Custom lowercase + blaze gutter. Not Host Grotesk type.
Gap
Mike: likely retained / awaiting lock. Atlas will not invent the lock.
Decide
Lock or replace. Until then, use the live SVG only.
Next
Review the live SVG. Do not typeset a new one.
Thumb · CSS still from pack spec
RooverIN REVIEW

Roover mark · pack leading disc

roover-brand-pack.pages.dev/company/#s1

Company book 21 Aug PT · sha256 b18aeabc…

Source
Company book §01 + pack #s4 · amber #ffb54c leading disc
Governs
Company wordmark candidate A. Caps + leading disc. Amber DOT only.
Gap
Not what shipped on live apex (trailing #f36b21). Two candidates. No winner.
Decide
Do not pick a winner in this vault.
Next
Walk company book §01. Keep both cards.
Thumb · traced from live CSS 21 Aug PT
RooverIN REVIEW

Roover mark · live trailing disc

onroover.com/

Live HTML 21 Aug 8:53 AM PT

Source
Live .roover-mark · ROOVER + trailing 7px #f36b21 · Manrope 800
Governs
Company wordmark candidate B. What the public page actually paints.
Gap
Not the pack / company-book lockup. Do not merge with leading #ffb54c.
Decide
Do not pick a winner in this vault.
Next
Keep beside the pack card. Head chooses later.
Thumb · CSS chip from live hex
RoofHeroIN REVIEW

RoofHero colour

roover-brand-pack.pages.dev/#s3

Live tokens 21 Aug 8:53 AM PT

Source
Live HTML: blaze #ff7006 · pampas · plantation · ink #191919
Governs
Marketplace palette. One blaze door. No amber.
Gap
Live-proven, not Head-locked.
Decide
Do not wash blaze. Do not import forest #1c3028.
Next
Use live tokens. Do not lock.
Thumb · CSS chip from company book
RooverIN REVIEW

OnRoover colour · pack paper

roover-brand-pack.pages.dev/company/#s3

Company book 21 Aug PT

Source
Company book §03 · paper #f3f4ef · ink #0b2a20 · amber #ffb54c DOT
Governs
Company / fundraising palette candidate.
Gap
Live apex uses forest #1c3028 + trailing #f36b21. Different card.
Decide
Do not restyle live apex from this card.
Next
Review. Do not lock.
Thumb · CSS chip from live hex
RooverIN REVIEW

OnRoover colour · live forest

onroover.com/

Live HTML 21 Aug 8:53 AM PT

Source
Live CSS --forest #1c3028 · --amber #f36b21 · theme-color #1c3028
Governs
What the public seven-beat actually uses.
Gap
Pack / company book forbid consumer forest as the company book ground.
Decide
Two palettes. Do not average.
Next
Keep as the live-surface token card only.
Thumb · type still · live pairing
RoofHeroIN REVIEW

RoofHero type

www.roofhero.com.au/

Live HTML 21 Aug 8:53 AM PT

Source
Live: Host Grotesk headings · Inter body/UI
Governs
Marketplace faces. No Hanken / Manrope.
Gap
Live-proven pairing. Not Head-locked.
Decide
Do not put Hanken on RoofHero.
Next
Keep. Do not lock.
Thumb · type still · live + pack pairing
RooverIN REVIEW

OnRoover type

onroover.com/

Live @font-face 21 Aug 8:53 AM PT

Source
Live + pack + company book: Hanken 300 + Manrope. Live Inter count = 0.
Governs
Company pairing. Display short. Body Manrope.
Gap
Pairing agrees. Live does not use V4 “Company” face names. Extra weights thin on apex.
Decide
Recommend this pairing for company. Do not lock from Atlas.
Next
Do not mix Inter onto onroover.com homepage.
Thumb · pack still 21 Aug PT
SharedIN REVIEW

Layout / surfaces

roover-brand-pack.pages.dev/#s8

21 Aug PT

Source
Pack §08 grounds · company book §04 · live forest stage
Governs
Paper vs pampas vs forest vs plantation-dark.
Gap
Three live grounds exist. Book wants paper for company materials.
Decide
Do not force live apex onto paper from this vault.
Next
Classify by surface. Do not average.
Thumb · pack kit exists — no sheet screenshot this pass
SharedIN REVIEW

Icons

roover-brand-pack.pages.dev/#s13

Pack on box 21 Aug

Source
Pack kit: pin, roof-plan, job-card, check, chevron, close. 1.5 stroke.
Governs
UI chrome only. Not a third mark.
Gap
May kit unread as a lock. Roof-plan is not the logo.
Decide
Do not invent a seventh icon as brand.
Next
Use pack sheet. Do not lock.
Thumb · pack still · isolated roof poster
SharedIN REVIEW

Photography

roover-brand-pack.pages.dev/#s7

Pack §07 21 Aug PT

Source
Approved: aerial / isolated roof / job card / blueprint. St Ives rights unproven.
Governs
Which picture families may ship.
Gap
St Ives paid rights unproven. No stock family. No truck.
Decide
Do not clear St Ives from this vault.
Next
Label example aerial. Isolated roof for company only.
Thumb · placeholder
SharedMISSING

Illustration / A-L geometry

No live URL

Unproven 21 Aug PT

Source
May 31 A-L renderer claimed on Drive. Not on box. Not on live story.
Governs
Canonical 2D/3D roof geometry for scan / prep / prompts.
Gap
HTML master unopened. Live seven-beat uses scratch ladder/pad.
Decide
Do not draw a substitute.
Next
Leave empty until the master is opened.
Thumb · hero-usable preview still
SharedIN REVIEW

Motion / signature film

roover-hero-usable-preview.pages.dev/

Preview GET 200 · 21 Aug 8:54 AM PT

Source
Preview only · pack §06 · not on live apex. Beat 6 is a static slot.
Governs
Address → aerial → visualiser cut. Inventory only.
Gap
Not live. Do not start. Do not treat beat 6 as the film.
Decide
Do not promote preview to live.
Next
Inventory only. Do not start work.

3 Messaging

Thumb · pack §05
SharedIN REVIEW

Positioning · Messaging v2

roover-brand-pack.pages.dev/#s5

Canonical since 3 Jun 2026 · restated in pack

Source
Pack §05 restates WORK-025. Design applies. Atlas does not re-lock language.
Governs
Order is the product: roof → job → same-work prices.
Gap
Language claimed locked elsewhere. Visual vault does not mint a language lock.
Decide
Do not rewrite. Do not invent a fundraising thesis.
Next
Apply verbatim. Do not lock from this card.
Thumb · live fetch 21 Aug 8:57 AM PT
RooverLIVE MVP

Core story · live seven-beat

onroover.com/

Live 21 Aug 8:53 AM PT · H1 Your roof starts here.

Source
Public company story. 7 beats. Autoplay off. Title Roover.
Governs
The story the public page tells today.
Gap
Pack #s4 still describes an older empty-first-screen paper skin.
Decide
Live story is the public version. Pack skin is a separate card.
Next
Do not restyle live from the pack.
Thumb · placeholder
SharedIN REVIEW

Audiences

roover-brand-pack.pages.dev/#s2

Pack §02

Source
Homeowner → RoofHero. Company / investor / Mike → OnRoover.
Governs
Who sees which skin.
Gap
Roofer audience split across two /roofers pages.
Decide
Do not teach Roover on a homeowner first screen.
Next
Keep the door split.
Thumb · placeholder
SharedIN REVIEW

Voice

roover-brand-pack.pages.dev/#s5

Pack §05 / company book kill list

Source
Calm, one door, no-obligation in the first breath. Company is paper, not a market.
Governs
How lines are spoken.
Gap
No standalone voice guide beyond the pack.
Decide
Do not write a better line than v2.
Next
Use locked leads only.
Thumb · company book 21 Aug PT
SharedIN REVIEW

Headline / CTA bank

roover-brand-pack.pages.dev/company/

Pack §05 + company book §06 + live 21 Aug

Source
RH: Find my roof. OR: Talk to Roover. Live apex also: Continue the story / See Roof Hero / Talk to Mike.
Governs
Allowed doors and leads.
Gap
Live contact still paints “Check my roof” (archived apex CTA).
Decide
Do not add a third primary.
Next
Bank is the pack + company book. Contact page is a gap.
Thumb · live RH first screen
SharedIN REVIEW

Claims / guardrails

roover-brand-pack.pages.dev/#s5

Pack §05

Source
Banned: instant quote, guaranteed price, AI, scope/spec, fake counts. Certainty ladder stands.
Governs
What may not be claimed.
Gap
Live RH homepage still shows 4.9 / 17,281 / 24h — pack kill list flags unsupported counts.
Decide
Do not treat live counts as cleared claims.
Next
Hold counts as IN REVIEW.

4 Digital experiences

Thumb · live fetch 21 Aug 8:57 AM PT
RooverLIVE MVP

onroover.com

onroover.com/

Verified 21 Aug 8:53 AM PT

Source
GET 200 · title Roover · Hanken + Manrope · forest #1c3028 · trailing #f36b21 · 7 beats · autoplay off
Governs
Public company story. Not the brand book. Not LOCKED.
Gap
Skin ≠ pack #s4. Contact page still archived apex.
Decide
Do not restyle from the pack. Do not call this locked.
Next
Review as the live surface. Separate card for pack company skin.
Thumb · live fetch 21 Aug 8:57 AM PT
RoofHeroLIVE MVP

roofhero.com.au

www.roofhero.com.au/

Verified 21 Aug 8:53 AM PT · apex 301 → www

Source
GET 200 · title Start with your roof. Work out the job. Compare real prices. | RoofHero · Host + Inter · blaze #ff7006 · H1 Roof replacement starts here.
Governs
Public marketplace. One blaze door: Find my roof.
Gap
Not the company SoT. Counts 4.9 / 17,281 unreviewed as claims.
Decide
Do not restyle. Do not call locked.
Next
Keep as live market surface.
Thumb · live fetch 21 Aug 8:57 AM PT
SharedIN REVIEW

Two-system pack book

roover-brand-pack.pages.dev/

Fetched 21 Aug 8:53 AM PT

Source
GET 200 · title Roover · two-system brand pack · noindex · strongest foundational candidate
Governs
How to use both skins. Tokens, marks, motion, templates.
Gap
Specialist-authored. Not Head-locked. Do not deploy to onroover.com.
Decide
Review the vault + pack. Do not lock the pack.
Next
Link. Thumbnail. Do not redesign.
Thumb · pack OG still
RooverIN REVIEW

Pack company skin #s4

roover-brand-pack.pages.dev/#s4

Pack 21 Aug PT

Source
Pack OnRoover quiet paper. Empty first screen. Talk to Roover. Isolated roof after the story.
Governs
The company skin the book wants. Not the live apex.
Gap
Live ships forest + trailing disc + Your roof starts here. Do not merge.
Decide
Whether #s4 restyles live is a later decision. Not today.
Next
Keep as its own card.
Thumb · live fetch 21 Aug 8:56 AM PT
RooverIN REVIEW

Company / fundraising book

roover-brand-pack.pages.dev/company/

21 Aug PT · HTML sha256 b18aeabca7190e… · parent cited fc477e7e

Source
GET 200 · title Roover · company identity + materials · H1 Quiet paper. Fundraiser entry. Walk 01–10.
Governs
Investors, proposals, decks, one-pagers, letterhead, lockups. Authoritative current link for company materials.
Gap
Book says “locked” internally. Head has not locked. Atlas status is IN REVIEW.
Decide
Review the book. Do not lock it. Do not lock the pack.
Next
Use this URL. Duplicate its templates. Do not invent a number.
Thumb · live fetch 21 Aug 8:57 AM PT
RoofHeroLIVE MVP

get.roofhero.com.au

get.roofhero.com.au/

Verified 21 Aug 8:53 AM PT

Source
GET 200 · title RoofHero Start · H1 Start with your roof. · Find my roof · address field · pampas #f7f6f1 · blaze pip
Governs
Paid / start door. Address is the start.
Gap
Pack: GTM spend NOT READY until measurement on get. is green.
Decide
Do not point paid at www or onroover.com.
Next
Keep as the start surface.
Thumb · same HTML as get · 21 Aug PT
RoofHeroLIVE MVP

start.roofhero.com.au

start.roofhero.com.au/

Verified 21 Aug 8:53 AM PT

Source
GET 200 · HTML sha256 identical to get.roofhero.com.au this pass
Governs
Alias of RoofHero Start.
Gap
Same bytes as get. this pass. Not a second product.
Decide
Treat as the same door as get.
Next
Do not invent a third start.
Thumb · live fetch 21 Aug 8:57 AM PT
RooverLIVE MVP

start.onroover.com

start.onroover.com/

Verified 21 Aug 8:53 AM PT

Source
GET 200 · title Roover Start - Guided roof scope builder · H1 Find your roof estimate.
Governs
Company-host start / scope builder.
Gap
Pack says company close is Talk to Roover, not an address field. This host exists anyway.
Decide
Do not treat as the company homepage.
Next
Card as live product. Skin vs pack is a gap.
Thumb · live fetch 21 Aug 8:57 AM PT
RooverLIVE MVP

runs.onroover.com

runs.onroover.com/

Verified 21 Aug 8:53 AM PT

Source
GET 200 · title Runs on Roover · noindex · hub / visualiser playground
Governs
Platform hub. /v4 /v5 /v6 are library, not company SoT.
Gap
Not indexed. Not the vault. Not the live company story.
Decide
Do not promote as homepage.
Next
Leave as platform.
Thumb · live fetch 21 Aug 8:57 AM PT
RooverLIVE MVP

onroover.com/contact

onroover.com/contact

Verified 21 Aug 8:53 AM PT

Source
GET 200 · title Contact Roover · form lives
Governs
Company conversation door the pack names.
Gap
Page still wears archived apex (Inter, Check my roof, ink #1A2A22). Not the seven-beat skin.
Decide
Reskin vs leave. Not a lock.
Next
Note the gap. Do not call the skin current.
Thumb · pages live — no dedicated-host still
PartnerLIVE MVP

For roofers pages

onroover.com/roofers

Verified 21 Aug 8:54 AM PT

Source
GET 200 OR · GET 200 RH /roofers. Titles: Reviewed roof jobs… / Real confirmed jobs…
Governs
Current roofer-facing pages on both hosts.
Gap
No dedicated roofer product host (roofer./pro./forroofers. not found as a live distinct site).
Decide
Are these the roofer site, or placeholders?
Next
Do not invent a host.
Thumb · placeholder
PartnerMISSING

Dedicated roofer product site

No live URL

Probes 21 Aug 8:53 AM PT

Source
Probed roofer. / roofers. / forroofers. / pro.roofhero.com.au — no distinct live product host this pass.
Governs
A standalone roofer product, if one is intended.
Gap
Only /roofers pages exist.
Decide
Do not mint a URL.
Next
Leave placeholder.
Thumb · get. first screen
SharedIN REVIEW

Product skins / UI

roover-brand-pack.pages.dev/#s9

Pack 21 Aug

Source
Pack §09: start may be Inter-only chrome with RH hexes. Visualiser dock is product.
Governs
In-product chrome vs marketing skins.
Gap
Start hosts live; full product UI not vaulted here.
Decide
Do not restyle marketing from product chrome.
Next
Keep split.
Thumb · pack company OG / email family
SharedIN REVIEW

Forms / email

roover-brand-pack.pages.dev/#s15

Pack templates on box

Source
Pack templates: RH + OR email HTML. Live contact form on apex (old skin).
Governs
Email and form skins.
Gap
Templates exist. Not confirmed sending. Contact form skin is archived.
Decide
Do not invent a third email skin.
Next
Use pack templates. Reskin contact later.

5 Brand applications

Thumb · company book §08
RooverIN REVIEW

Decks

roover-brand-pack.pages.dev/company/#s8

Company book 21 Aug PT

Source
Company book §08 · 1920×1080 cover + interior. Paper. One Hanken line.
Governs
Investor / company slides.
Gap
Artboards exist. No finished live deck published.
Decide
Duplicate the book files. Do not invent a number or a line.
Next
Open company/templates/deck-cover.html.
Thumb · company book §09
RooverIN REVIEW

Proposals

roover-brand-pack.pages.dev/company/#s9

Company book 21 Aug PT

Source
Company book §09 · A4 proposal first page. Proof lines labelled IN THE WORKS.
Governs
Proposal cover hierarchy.
Gap
Template only. Recipient / engagement / date are placeholders.
Decide
Do not fake a metric.
Next
Duplicate proposal-cover.html.
Thumb · live company book 21 Aug 8:56 AM PT
RooverIN REVIEW

Fundraising

roover-brand-pack.pages.dev/company/

21 Aug PT · sha256 b18aeabc…

Source
Authoritative current link for company / fundraising materials. This page is the fundraiser entry.
Governs
What a fundraiser opens. Quiet paper. Talk to Roover. No consumer bleed.
Gap
Not locked. Kill list forbids a fundraising thesis you just wrote.
Decide
Review the book. Do not lock. Do not write a new thesis.
Next
Use this URL as the company materials door.
Thumb · pack OG still
RoofHeroIN REVIEW

Advertising / social

roover-brand-pack.pages.dev/#s15

Pack templates on box

Source
Pack OG / ads / story templates. Paid final URL get.roofhero.com.au. GTM NOT READY.
Governs
Homeowner ads: RoofHero only. One CTA. Find my roof.
Gap
Stills composited. St Ives rights unproven. Spend not ready.
Decide
Do not mix skins. Do not wash blaze.
Next
Hold spend. Templates only.
Thumb · preview still · not live
SharedMISSING

Video / signature film

roover-hero-usable-preview.pages.dev/

Preview exists · not live

Source
Inventory / preview only. Company book: not in this book. Do not start.
Governs
A company or market film, if one is later asked.
Gap
No live film on apex. Beat 6 is static.
Decide
Do not start it from Atlas.
Next
Leave empty.
Thumb · mike-roover Gmail preview
SharedIN REVIEW

Signatures

/workspace/email-signatures/

Box pack 21 Aug PT · no public host

Source
Box pack /workspace/email-signatures/ — four Gmail-safe table HTML files: mike-roover.html (Mike Bullot, Founder & CEO, mike@onroover.com); sam-roover.html (Sam, Co-founder, Supply & Partnerships, sam@onroover.com); mike-roofhero.html (Mike Bullot, Founder & CEO, mike@roofhero.com.au, RoofHero only); sam-roofhero.html (Sam, Co-founder, RoofHero only, no mailbox). Previews: previews/mike-roover.png, sam-roover.png, sam-roofhero.png. Drive folder 1jPUqV_eQWe45A6OFlMcq4sV6-sz9p87R. Roover mark lh3 live. Paste: open HTML → select table → copy → Gmail signature field. Not a paper card. Not AI chrome. Company is Roover. RoofHero is AU marketplace. Roover signatures carry onroover.com · roofhero.com.au. RoofHero signatures are RoofHero only. Partners / investors use Roover. Legal lines only: Roover Technologies, Inc. · RoofHero Australia Pty Ltd · ABN 56 689 834 142 · Level 1, 457-459 Elizabeth Street, Surry Hills NSW 2010.
Governs
Gmail signature lockup. Not letterhead. Not pack paper email.
Gap
RoofHero lh3 still 404; current RoofHero HTML embeds the wordmark. Gmail not pasted (connector is mbullot@gmail.com). No published sam@roofhero.com.au. No mike-roofhero preview still.
Decide
Do not invent a live host. Do not paste HTML source. Do not mix skins.
Next
Pack email/onroover-email.html stays on the Forms / email card — company paper email, not the Gmail signature. Prior “No verified live signature file this pass.” is archive. Paste by hand in the onroover Chrome profile.
Thumb · placeholder
SharedMISSING

Headshots

No live URL

21 Aug PT

Source
No verified headshot set this pass. Pack forbids generated faces / stock heads.
Governs
People pictures, if ever needed.
Gap
Empty on purpose.
Decide
Do not use stock or generated faces.
Next
Leave empty.
Thumb · company book
RooverIN REVIEW

Documents / letterhead

roover-brand-pack.pages.dev/company/#s9

Company book 21 Aug PT

Source
Company book letterhead + one-pager. Also pack print/onroover-letterhead.html.
Governs
A4 paper documents.
Gap
Templates only. Not a mailed original.
Decide
Duplicate. Do not add a blaze bar.
Next
Open company/templates/letterhead.html.
Thumb · placeholder
SharedMISSING

Print / signage / vehicles / apparel

No live URL

21 Aug PT

Source
No verified print / vehicle / apparel masters this pass. Truck photos killed by pack.
Governs
Physical applications.
Gap
Empty shelf.
Decide
Do not revive the truck.
Next
Leave empty.

6 Visual production library

Thumb · live RH aerial card
RoofHeroIN REVIEW

Roof scan

www.roofhero.com.au/

Live 21 Aug PT

Source
Live homepage paints Aerial → trace → roof object → measurements. Pack pictures: aerial family.
Governs
Scan scene used in market proof.
Gap
No standalone master file vaulted. St Ives rights unproven.
Decide
Do not treat the live plate as a cleared master.
Next
Need a labelled master + rights note.
Thumb · preview still
SharedIN REVIEW

Mapping

roover-hero-usable-preview.pages.dev/

Preview 21 Aug

Source
Hero-usable preview has map / scan / pills. Preview only.
Governs
Map / outline scene.
Gap
Preview, not live. Not a generation recipe.
Decide
Do not ship as live proof.
Next
Inventory only.
Thumb · pack RoofHero first-screen poster
RoofHeroIN REVIEW

Job Brief

www.roofhero.com.au/

Live 21 Aug PT

Source
Live page shows job-details card (14 Marine Pde example). Pack: job card family.
Governs
Job-details output picture.
Gap
Example on www. No separate master + usage card beyond the pack.
Decide
Do not present as the visitor’s house.
Next
Need a labelled master.
Thumb · live RH
RoofHeroIN REVIEW

Pricing

www.roofhero.com.au/

Live 21 Aug PT

Source
Live “same work, side by side” tiles (example dollars). Pack: job card, not a quote.
Governs
How prices are pictured.
Gap
Example dollars on www. Pack: not a quote, not a guarantee.
Decide
Do not treat example dollars as claims.
Next
Keep as picture type, not a price lock.
Thumb · no master file
RoofHeroIN REVIEW

Matching

www.roofhero.com.au/

Live 21 Aug PT

Source
Live copy: suitable roofers price the same work. No separate matching-scene master.
Governs
How matching is pictured.
Gap
No reusable master beyond homepage tiles.
Decide
Do not invent a matching illustration.
Next
Placeholder until a master exists.
Thumb · placeholder
SharedMISSING

Confirmation

No live URL

21 Aug PT

Source
No verified confirmation scene this pass.
Governs
After-choose / confirmation picture.
Gap
Empty shelf.
Decide
Do not invent.
Next
Leave empty.
Thumb · pack isolated-roof-poster.png
SharedIN REVIEW

Master example + rules + recipe

roover-brand-pack.pages.dev/#s7

Pack 21 Aug PT

Source
Pack §07 four families + do-not. Isolated roof poster is the company master example.
Governs
What may be generated, and how it is labelled.
Gap
No one-page generation recipe beyond pack + MOTION.md. St Ives unproven.
Decide
Do not add a fifth picture family.
Next
Use pack families. Isolated roof = company example.

7 Governance

Thumb · placeholder
SharedIN REVIEW

Who locks

No live URL

Doctrine 19 Aug · WORK-052 21 Aug GO

Source
Mike + Design Head lock. Design 10x authors candidates. Atlas records. CEO Review links here (D-030 / D-031).
Governs
Who may move a card to LOCKED.
Gap
No lock issued this build. Vault will not invent one.
Decide
Review the vault. Do not lock the pack or the company book today.
Next
Head walks cards. Secretary files.
Thumb · pack is candidate input
SharedIN REVIEW

What generates from a lock

roover-brand-pack.pages.dev/

D-031

Source
Once Head locks a card, new pages copy tokens / marks / lines. History goes behind.
Governs
Downstream of a future lock.
Gap
Nothing generates from Brand System Lock v1. Nothing generates from this Atlas as if locked.
Decide
Do not generate from superseded catalogs.
Next
Wait for a Head lock.
Thumb · out of main view
SharedIN REVIEW

History · superseded (collapsed)

No live URL

CHOOSE.md 21 Aug 6:45 AM PT

Source
Brand System Lock v1 (19 Aug) = ARCHIVE / superseded. Prior apex photo-slider “The Roof, Made Legible” = ARCHIVE. WORK-004 preview host = ARCHIVE as SoT.
Governs
What not to generate from.
Gap
Kept out of the main shelves on purpose.
Decide
Do not reopen v1 or the photo-slider as current.
Next
Leave collapsed.
Superseded · out of main view

Brand System Lock v1 (19 Aug, /workspace/brand-growth/brand-system-lock-v1/) — ARCHIVE. Do not generate from it. Prior apex photo-slider “The Roof, Made Legible” (Inter-only) — ARCHIVE. WORK-004 preview host — ARCHIVE as SoT. Caret ^ROOVER — exploration, not current. This Atlas does not promote any of those.

WORK-052 Visual Asset Source of Truth · Brand & Design V1 · America/Los_Angeles · Cards only · Placeholders visible · No invented locks · Pack and live sites untouched.