WORK-052 · Supply Atlas · template · noindex21 Aug 2026 · ~11:05 AM PT

Supply.

Empty shelves. Twelve sections, intended pieces only. Fill a card when a canonical file exists. Nothing here is LOCKED or CURRENT.

Brand & Design Atlas

1 Supply overview

The CEO-level picture · 7 shelves

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Supply operating map

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Supply lifecycle map

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Supply source of truth

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Sydney supply readiness

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Supply launch gates

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Supply metrics summary

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Current priorities and blockers

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2 Roofer Intelligence

Who supply is and what we know · 17 shelves

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Roofer Graph

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Sydney roofer coverage map

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Canonical roofer identity

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Public roofer profile

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Claimed roofer profile

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Private owner profile

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Minimum homeowner-facing profile

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Enrichment record

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Source, provenance and freshness view

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Duplicate/entity-resolution view

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Roofer lifecycle status

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Capability and material classification

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Service-area coverage

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Licence, insurance and accreditation evidence

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Contactability and permission status

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Routeability status

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Market research and expansion template

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3 Roofer acquisition and entry

The first value exchange · 11 shelves

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Genuine-job invitation email

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Unique roofer link

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Suitable-job landing screen

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Trust, value and “what’s the catch?” screen

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Secure profile claim

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Business verification

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Profile correction

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Save-and-return journey

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Not-now journey

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Decline and suppression journey

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Help and support entry

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4 Roofer Journey and onboarding

Job to activation · 17 shelves

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Complete Roofer Journey storyboard

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Existing onboarding HTML sources

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First indicative-price module

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Prepared job pack

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Roofer-facing job summary

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Exact homeowner-card preview

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Three sealed calibration jobs

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Individual sealed pricing card

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Post-submission pricing feedback

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Calibration progress

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Derived rate card

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Rate-card review and editing

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Pricing Profile

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Activation-complete screen

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Profile-to-Job-Desk transition

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Returning-roofer journey

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Exception and recovery states

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5 Preferences and authority

Control stays with the roofer · 12 shelves

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Desired job-volume control

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Geography preferences

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Job-type preferences

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Material preferences

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Availability and capacity

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Busy/paused state

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Notification preferences

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Indicative-pricing authority

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Authority scope and explanation

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Authority expiry and revocation

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Commercial terms acceptance

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Privacy and data controls

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6 Roofer Job Desk

The persistent working surface · 18 shelves

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Job Desk home

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Opportunity inbox

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New-job notification

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Job detail and evidence

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Accept/decline controls

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Full-price submission

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Pre-populated pricing

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Pricing edit controls

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Due date and response timer

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Submitted-job history

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Pricing feedback history

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Rate-card management

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Routing-preference management

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Capacity controls

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Public-profile management

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Communication settings

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Grok support assistant

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Human exception route

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7 Matching, routing and participation

Right roofer, right job, truthful state · 17 shelves

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Routeability contract

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Eligibility rules

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Roofer suitability explanation

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Matching model

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Anonymous indicative-price range

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Homeowner roofer-selection view

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Named-roofer reveal

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Homeowner full-price request

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Roofer affirmative participation

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Ranking and fairness rules

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Response and reliability signals

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Participation feedback

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Non-response and retry handling

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Insufficient-supply fallback

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Capacity-cell model

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Sydney supply-capacity model

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Market-priced routing state machine

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8 Supply economics and roofer value

How value and payment align · 14 shelves

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Roofer value proposition

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Supply business model

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Value-exchange map

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Site-visit fee model

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Success-fee model

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Hybrid-fee model

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Roofer unit economics

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Roover cost-to-serve model

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Fee disclosure screen

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Commercial trigger and attribution

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Refund and dispute rules

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Net-positive roofer boundary

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Pricing-feedback proposition

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No-pay-to-rank principle

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9 Communications and relationship

Useful, timely, never annoying · 13 shelves

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Cold invitation messaging

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Job invitation messaging

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Onboarding messages

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Reminder logic

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Deadline messages

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Decline acknowledgement

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Pricing feedback message

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Activation confirmation

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Job Desk updates

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Re-engagement journey

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Support responses

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Communication preference centre

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Roofer tone and trust principles

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10 Measurement and learning

Every interaction compounds · 13 shelves

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Supply funnel

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Event and metric map

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Roofer interaction timeline

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Conversion dashboard

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Drop-off view

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Capacity dashboard

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Cohort health

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Experiment backlog

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A/B-test register

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Qualitative learning register

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Decision log

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Supply Learning System

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Evidence and QA receipts

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11 Automation and operations

The scalable operating system · 18 shelves

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Supply Orchestrator

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Specialist bot topology

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Canonical roofer queue

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Roofer state machine

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Enrichment worker

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Identity-resolution worker

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Profile QA worker

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Onboarding-progression worker

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Communications worker

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Data write-back worker

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Truth and compliance reviewer

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Retry and stall handling

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Exception routing

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Audit trail

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Controlled simulation

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Supply Control Tower

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Market-launch checklist

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New-market configuration template

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12 Historical and superseded · 10 empty shelves · visually secondary

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Previous estimate journey

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Previous confirmation journey

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Original Rate-Card Walk

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Rate-Card Walk v2

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Original Workspace/Job Desk

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Earlier onboarding prototypes

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Previous contractor database model

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Superseded outreach flows

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Previous fee models

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Archived screenshots and prototypes

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